While Swiggy recently shut down its premium grocery delivery service Handpicked, it has also started charging a flat Rs 2 per order as platform fee.Įxecutives said access to data on the ONDC platform could be another draw for restaurant companies, a core area of conflict between restaurant companies and aggregators, with the former alleging that Swiggy and Zomato mask data. The emergence of ONDC comes at a time when Swiggy and Zomato are dealing with piling losses. India’s food service market is forecasted to touch $79.65 billion by 2028, growing at 11.19% a year from $41.1 billion in 2022, a report by consulting firm Francorp said.Īccording to NRAI’s Daryani, for ONDC to make a long-term, real difference for restaurants, it would be crucial to enable expansion to new users, sustain profitability, and rationalise commissions. Swiggy and Zomato declined to comment on ET’s queries.īoth have an extensive captive share of online food delivery fleet and well-established discoverability on food menus on the buyer-end apps. 4 interest-free payments available on orders over 35 with Learn more. Zomato-backed Magicpin said in a statement last week that it is servicing over 10,000 orders daily on ONDC, up from 1,000 orders two weeks ago. McDonalds Foods Blind Box Enamel Pin - BoxLunch Exclusive. Onboarding buyer-side apps like Paytm, Magicpin, Meesho and PhonePe have enabled ONDC to save on customer acquisition costs since these apps already have lakhs of active users. He said the savings on commissions can be passed on to consumers by way of direct discounts. While commissions charged by Swiggy and Zomato from restaurants range from 18% to 25%, commissions on the ONDC platform would be less than half, at 8-10%, an executive representing NRAI said. Launched in late 2021 under the Department for Promotion of Industry and Internal Trade (DPIIT), ONDC enables consumer-facing enterprises to access technologies and solutions used by ecommerce platforms, including listing, order management and delivery.Īfter beta testing in Bengaluru across 16 pin codes, the ONDC platform has gone live in multiple cities where consumers can order food and groceries.ĭeliveries are being done through third-party last mile service providers such as Shadowfax, Dunzo and Loadshare for a fee paid by the restaurants, depending on which platforms apps such as Paytm and Magicpin have tieups with. “We are expeditiously working with ONDC and other stakeholders of the ecosystem to be available for our customers, and continue to serve customers with irresistible value,” said Rajeev Ranjan, managing director of McDonald's India North and East. Restaurant companies ET spoke with said they are keen on experimenting with the platform as an additional channel to deliver to consumers. Corporate activities are also part of this segment.NRAI said it has advised single and multi-chain restaurant partners to start exploring the ONDC platform as an alternative channel for better commercials, but cautioned that they should consider long-term sustainability.
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International Developmental Licensed Markets - The segment comprises primarily developmental license and affiliate markets in the McDonald's system.
International Operated segment - The segment comprises wholly-owned markets, or countries where the company operates. The segment remains unchanged despite the new organizational structure. U.S.- This is the company's largest segment. The company had begun operating its results under a new organizational structure. The business is managed as a distinct geographic segment. The company's revenues include sales by company-operated restaurants and fees from restaurants, which are managed by franchisees. Majority of the company's restaurant worldwide are owned and operated by independent local business men as well as women. The company mainly operates and franchises quick-service restaurants under the McDonald's brand. McDonald's is a leading fast-food chain that currently operates more restaurants globally.
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