After reaching a high of 9.1 million viewers in 2014, only 5 million people watched last year. Victoria’s Secret sales were off 5% in 2017, declining from $7.8 billion in 2016 to $7.4 billion.Įven more telling is the dramatic decline in viewership of Victoria’s Secret annual televised fashion show. It is having serious trouble in that regard. “I Support the Girls distributes gently used bras to women in need across the country, and we are humbled to be able to support this organization with this partnership, ” she added.Ī lot of money is riding on this year’s Victoria’s Secret Fashion Show, the company’s flagship marketing effort to drive customers to the brand. “We wanted to use this moment to make a positive impact, so we are donating one bra to I Support the Girls for every use of the hashtag #WeAreAllAngels, ” Zak said. Since then, Razek has retired and Victoria's Secret cast its first openly transgender model, Valentina Sampaio.Zak and ThirdLove are putting their money where their heart is by donating bras to women in need when other women show their support on social media. Especially not one motivated by stereotype," the artist wrote to her Instagram after performing for the runway show. "As a member of the LGBTQ+ community, I have no tolerance for a lack of inclusivity. Halsey spoke out after the brand's chief marketing officer Ed Razek, said that he wasn't interested in casting transgender and plus size models for the annual fashion show. "You have to be body inclusive now, every women needs to be represented otherwise it's a snoozefest." "We're sick of seeing the same body type," Upton said in response to a question that the fashion show might be cancelled. Upton said that she was tired of seeing the same body types walking the runways of Victoria's Secret Fashion Show. Both Halsey and model Kate Upton have called out the brand for its problematic ways. Victoria's Secret has recently been under fire for its lack of inclusivity and body positive messaging.
It could be said that Victoria's Secret move to showcasing different body types in their stores is a push towards rebranding themselves. More: Victoria's Secret model details struggle with anorexia, says her hair began to fall out "When I went in today to the VS store for the launch of the collaboration it felt surreal," Cutler told the outlet. "I never expected that I was going to see an image of myself on the wall next to these top super models that I have been looking up to since I was a little girl." Great step in the right direction for bodies."Ĭutler also told E! that she was cast to work with Bluebella in London and then was told that her work would be showcased at Victoria's Secret.
"I believe I’m the first size 14 Tate captioned the post. "Regardless I’m pretty stoked to work with a brand I idolized when I was a teen. The lingerie fashion brand is featuring its first size 14 model, Ali Tate-Cutler, in ads as part of its collaboration with Bluebella, a female-founded, U.K.-based lingerie company.Ĭutler made the announcement to her Instagram page by posting a photo of herself in Bluebella for Victoria's Secret lingerie along with a few photos of her pictures displayed at a New York City flagship store. Victoria's Secret just got a little more inclusive.
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